Milan Design Week 2017: the ‘Fuorisalone’
: The ‘Salone del Mobile’ and ‘Fuorisalone’ defineMilan’s Design Week
, premiering the latest trends for the forthcoming year and heralding a tidal wave of events, exhibitions and presentations. During the Fuorisalone, many locations usually feature longer opening hours, like the Crypt of San Sepolcro, that in occasion of Fuorisalone 2016 was open until 9pm. Moreover, during Milan Design Week many important brands located in the design districts introduce their new collections and host special events with live music and entertainment for a totally unmissable extravaganza.
The design districts and areas
Although the events are scattered throughout the city, the Fuorisalone recognises a series of main districts: Porta Venezia, San Babila, the ’5 Vie’, Sant’Ambrogio and San Gregorio, plus more dedicated projects where the majority of happenings are concentrated. During the Fuorisalone, these districts take centre stage with an abundance of events including DJ sets, exhibitions and performances hosted at various locations across the city, comprising former industrial spaces, ateliers, artisanal workshops, ‘botteghe’ and the showrooms of big-name brands.
New In: Isola Design District
Moreover, besides the most well-established districts, the 2017 edition of Fuorisalone
has welcomed the newly born Isola Design District, a new hub for design and creativity right under the shade of the Milanese skyscrapers and the Bosco Verticale.
Tortona Design District
In 2017, the Tortona Design District plays its trump cards: Base Milano, a multifunctional venue, inaugurated one year ago at the former industrial Ansaldo complex, will host exhibitions and projects dedicated to the theme of nomadic living, with portable, floating houses, user-friendly objects and itinerant structures. Colour, in the ‘Time to Color’ project, will be the theme of the Superdesign Show, Superstudio’s project for Design Week, with projects and installations by big-name designers including Paticia Urquiola, Karim Rashid, Fabio Novembre and chef Davide Oldani. Additionally, two prominent hotels in the area, the Magna Pars and the Nhow, will be transformed into exhibition spaces. The former will host the emblematic works of the historic ceramic makers Ceramica Gatti 1928 atelier, while the latter will showcase a collective exhibition titled the ‘Future is Nhow’.
– On this occasion, the spaces of BASE Milano host the innovative HOMI Smart, a new format by lifestyle fair HOMI with a specific focus on the interactions between design and new technologies. A section dedicated to HOMI Smart is set within the Design Nomade exhibition,
The theme of the Brera Design District, dedicated to gamification design, is inspired by a quotation by Bruno Munari, ‘Progettare è un gioco, giocare è un progetto’ (‘Designing is a game and playing is design‘). This theme reminds visitors that playing is a serious business at all ages, and it is important to have fun when designing. In order to allow visitors to embrace the theme, the maps of the district will be set out like a game of Snakes and Ladders, with each square marked by one of the program’s numerous events which numbered 168 last year. A similar theme will be showcased at the Triennale Design Museum, with an exhibition titled ‘Giro Giro Tondo’ (‘Ring a Ring a Rosie’). Design for Children is scheduled to be held until 18 February 2018, and will focus on Italian design dedicated to the world of children.
-luciano_molinari From 4 to 8 April, guests accessing the boutique Angela Caputi Giuggiù, located in via Madonnina 11 – in the very heart of Brera District – have the unique chance to discover the new limited edition costume jewellery collection ‘Legno’. Moreover, during the Design Week, the boutique is home to a special exhibition of ebony works by sculptor Luciano Molinari, featuring the active participation of the artist. Free access.
– During the days of the Design Week
, the precious home fragrance and perfumes by brand Culti Milano
take central stage within the window displays of boutique Robertaebasta, located in via Fiori Chiari 3. Moreover, the beautiful Sala della Passione at Pinacoteca di Brera hosts a special collection of some of the brand’s most loved products, re-interpreted by designers Marco Piva and Marie Claire Maison.
>> Discover the products on the official website
– Pisa Orologeria, a reference point for fine watchmaking, offers its guests the unique chance to enjoy an exhibition of pictures showing the interior design of the majestic 83,50-metre-yacht Savannah, the recipient of many international design awards. Guests can also enter the yacht thanks to special VR glasses, allowing a fully immersive experience in luxury and design. From 4 to 9 April from 10am to 7.30pm.
Ventura Lambrate District
Spaces that double and horizons that broaden. The post-industrial district of Ventura Lambrate
, where creativity is less conventional and more surreal, will be split into two with the inauguration, this year, of a space located in the underground tunnels of the Central Railway Station (Ventura Centrale
, 116). The works of the greats in international design will enliven this new space.
’5 Vie’ District
Another of the centre’s key districts, the ‘5 vie’ will also extend its reach by transferring its hub from Garage Sanremo – which will host a stunning exhibition sponsored by Cartier – to piazza Gorani, the ideal crossroads of the district, where Foyer Gorani, an exhibition project featuring the latest works by important European designers, will be staged. Particularly worthy of note is the Ladies&Gentlemen exhibition at the mysterious ‘casa dei demoni’ (‘house of demons’). And on the subject of historic ‘palazzi’, among the many chosen to stage events during Design Week, Milan’s Baroque Palazzo Litta will host ‘A Matter of Perception: Linking Minds’, a major collective produced by Mosca Partners and Damn Magazine. To mark the event, its courtyard will be covered by a tensile structure designed by New York architectural firm Diller Scorfidio + Renfro. Finally, on 5 April, another unmissable event is ‘Design Pride’, a parade featuring allegoric floats led by Seletti to give exposure to young emerging talent and international schools. The event will end with an open party in Piazza Affari.
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