FOIL AT THE LONDON DESIGN FESTIVAL 2016

FOIL AT THE LONDON DESIGN FESTIVAL 2016

FOIL at London Design Festival by Benjamin Hubert

London Design Festival 2016 : As the central hub location for the London Design Festival for the seventh consecutive year, the V&A is housing a broad range of commissioned activity which spreads throughout the Museum and include installations, events, talks and workshops.

British design entrepreneur Benjamin Hubert, of experience design agency Layer, has collaborated with iconic German brand Braun to create FOIL, an immersive installation located in the V&A’s Tapestry gallery.

FOIL at London Design Festival by Benjamin Hubert

The large-scale installation comprises 50,000 mirror-finish stainless steel panels on a 20-metre by 1.2-metre undulating ribbon that runs down the length of the gallery and is driven by a high-power German motor in a constant sine-wave motion. Light from LEDs reflects off the panelled surface to create a slowly morphing and evocative pattern of scattered light, moving across the walls and ceiling of the gallery. The installation is accompanied by an atmospheric soundscape that emulates the fluid motion of the sculpture and the reflected light. The shape of the metallic elements is informed by the precision engineered shape of the Braun shaver foil and the movement is inspired by the 360-degree movement of the Braun shaver head.

FOIL at London Design Festival by Benjamin Hubert

“The idea is to elevate and celebrate the foil finish on the next generation of Braun shavers,” says Hubert. “The shavers are industrialised consumer goods, and most people don’t appreciate the engineering that is behind individual elements. We thought it would be interesting to take inspiration from something that is often overlooked and create a highly engineered immersive experience.”

FOIL at London Design Festival by Benjamin Hubert

Benjamin Hubert, an award-winning British design entrepreneur and founder of creative agency, Layer, has been delivering experience-driven design for both the physical and digital worlds. Led by Benjamin and a growing creative team, Layer has partnered with forward-thinking brands – including Nike, Samsung, Braun, BMW, Fritz Hansen, and Herman Miller – to create products that will help define the way we live, work and communicate in the future, from smart wearable and furniture systems, to the next generation of media and communication devices.

Benjamin Hubert at London Design Festival

“As a studio, we’re very research-based – we understand and collect insights from the world around us and translate them into the next experience to improve the everyday, usually in the form of a product,” says Hubert. “This project is particularly exciting for us as it’s our first artwork, so it’s less about conventional functionality and more about creating a heightened emotional experience. I want visitors to remember this sculptural landscape viscerally through all their senses.”

FOIL at London Design Festival by Benjamin Hubert

 

Photo Courtesy : London Design Festival 2016

 

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