Giulio Vinaccia : Italian born social designer Giulio Vinaccia, together with UNIDO (United Nations Industrial Development Organization), is awarded the Compasso d’Oro for the project methodology “Design as a development tool” and an Honorable Mention for the Tsara Project in Madagascar.
For the first time in the history of the ADI Compasso d’Oro Award (major Italian Design Association award since 1954), a commendation has been made to Social Design with two wins. The prestigious ADI Compasso d’Oro has been awarded to “Design as a development tool” by industrial designers Giulio and Valerio Vinaccia who, as part of the UNIDO (United Nations Industrial Development Organization) programs, have developed a methodology of intervention through design that is able to spark economic and social development, starting from human, cultural, and territorial resources in the operational context. Designer Giulio Vinaccia came in contact with UNIDO in 2008, allowing him to enter into a global development program that now sees him coordinating Creative Med, a project involving seven Mediterranean countries for the development of fourteen clusters of creative industries .
An Honorable Mention in the ADI Compasso d’Oro Award was also given to the Tsara project in Madagascar, also conceived and carried out by Giulio Vinaccia and UNIDO, with funding fromNORAD (Norwegian Agency for Development Cooperation ).
In one of the world’s poorest countries not at war, Giulio Vinaccia and UNIDO have been able to improve the circumstances of a community of two-thousand women on the fringes of society who lack social rights because of their caste. Here, a potentially independent enterprise has been created, which manufactures bags and furniture from nylon and woven natural fibres. The Tsara Project is now a three-year program of integrated development to improve education, healthcare, and business.
“I am proud that after many years, social design is being acknowledged”, said Giulio Vinaccia. “We are not naive benefactors, but designers working within complex structures, with the difficulty of having to relate with different professionals and humans and with very distant cultures and practices.The two awards emphasize that design can be a source of and mechanism for change. Design is an attitude, it is providing answers to problems, it’s the design of systems of relations. It cannot simply be reduced to the finished product. Social design, in particular, is a type of activity that is also gaining ground in our country, as a natural way out of the current economic and cultural system. Even in Italy, the geography and queries of design are changing. One needn’t go to the other side of the world to find a community in crisis, to whom they can give an opportunity to change”.
“For our organization, receiving a design award like the Compasso D’Oro is an extraordinary acknowledgement of how design can be used as an active tool to fight poverty and generate income and resilience in southern countries, through new types of creative economies”, says Gerardo Patacconi, Director of the UNIDO Agri-Business Department.
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