Designer Kazuaki Kawahara : The designer attempted to design that brings a smile to the face of anyone who sees it right away. And he tried to beautifully design the toilet paper to be used as a gift. We believe this was an amazing thought which hasn’t been done ever. It is an excellent example of packageing design.
Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from: Kiwi, Strawberry, Watermelon, and Orange.
Since the announcement of the design and release of the product, it has been introduced in over 50 media outlets, including TV stations, magazines, and websites, in 23 cities in 19 countries.
The project was initiated and developed in Japan.
The cylindrical toilet paper is wrapped with simple rectangular wrapping paper. Just wrapping it with the toilet paper stuffed into the center makes it possible to depict the cross-section of the fruit and create an overall three-dimensional feel. Even with the toilet paper wrapped in a messy way, they are designed to look beautiful, more authentic.