Milan Design Week 2016 : Vitra : During Milan Design Week 2016, Vitra moved into a temporary location as part of the Fuorisalone events in Milan’s city centre: CasaVitra, situated in the vicinity of Corso Como, showcased the installation ‘Colour Machine’, which was dedicated to the Vitra Colour & Material Library with designer Hella Jongerius
The installation reflected the continuous refinement of the Vitra Colour & Material Library into a group of beautifully crafted fabrics and other materials that are specific to the Vitra product group. ‘A colour can lift a product to greater heights by accentuating a material or emphasising certain details. I want people to recognise Vitra not only by product or form, but also by the material and surface’, explains Hella Jongerius. At CasaVitra, visitors encountered giant spinning tops twirling on the floor, which presented the full range of Vitra materials in four colour worlds: lights, darks, greens and reds.
These four worlds formed the foundation of the library, organising textiles, plastics, woods and colours in many sizes and shapes. Suspended from the ceiling above the spinning tops, nine colour wheels revolved in space. These wheels celebrated particular parts of contemporary and classic furniture pieces by iconic Vitra designers – such as the base of Prouvé’s EM Table or Eames Plastic Chair shells – each in their own signature colours. The wheels offered insights into the way colour is affected by volume, shape and material, and how much these elements influence one another. Whether a surface is shiny or matte, large or small determines how loudly something shouts or how softly it whispers.
Wandering through the installation, visitors were immersed in an engaging polychromatic experience of the rich Vitra colour world. They were invited to touch diverse textiles, give a whirl to one of the colour wheels and inspect new materials up close on the flat spinning tops.Colour ranges revolved in a dynamic interplay of hues, materials come to life, and the process of building the library was mapped out.
‘My goal is to call attention to colour as an ever-changing entity. Questioning colour’s appearance, our relationship to it and speculating about its nature, is in essence a never-ending process. There are no mistakes in choosing colours, only variations of subjective expressions. A good colour library, though, can help make a decision’, states Hella Jongerius.
Photo Courtesy : Vitra