II BY IV DESIGN : The Urban Infill Store, located at 1986 Queen Street East in Toronto is a highly innovative concept for the Liquor Control Board of Ontario; the first of its kind, it was created to get the most out of high-density urban areas and provide a viable solution to design, construction, operational efficiency and delivery challenges.
Though modern in layout and functionality the Urban Infill Store is imbued with a feeling of hands on craftsmanship and old world charm. The overall concept based on an understanding that urban customers look for not only convenience but a selection of higher-end product and a sense of “retail-theatre” in their shopping experience. On the exterior, a strong street presence is created by using the full double story façade of the building; defined by dark bronze mullions and Gabions, wire cages filled with rocks, stacked above the entrance in conjunction with a back-lit oversized graphic of idyllic rolling hills. The overall effect is dramatic with the intention of lending a sense of history and context.
Inside, light filled interiors feature high ceilings, herringbone-tiled floors, bleached oak wood, recycled wine barrels, dark bronze metal and patina finishes that further reference an artisanal quality. The signature design element is a VINTAGES runway that showcases open wood crates and unique fixtures that display a variety of over 350 “handpicked” premium products sourced both locally and from around the world.
On Saturday evening March 12, 2016, during a Black-Tie event the RDI presented the winners of its 45th Annual InternationalStore Competition at the Hilton Anatole, Dallas. More than 125 projects from around the world competed in 21 categories reflecting both hard lines and soft lines in formats ranging from department, specialty, supermarket and mass merchant to pop‐up and common area. II BY IV DESIGN received First Place standings in 2 of the 21 coveted categories: First Place – Specialty Food, Gourmet Grocer & Delicatessen for the Liquor Control Board of Ontario’s (LCBO) Urban Infill concept store, as well as, First Place – Brand Spaces for Olympia Tile’s Flagship Showroom in North York, Ontario.