“IT’S ALL ABOUT ME”: NEXT LEVEL USER EXPERIENCE

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CES 2016 : Mercedes-Benz is the pioneer when it comes to digitalisation in the automotive industry. Under the motto “It’s all about me”, visitors heading to the Mercedes exhibition stand are able to immerse themselves in the individual world of Mercedes me and discover just how Mercedes-Benz combines the requirements of modern mobility with digital life – from connected vehicles with digital lifestyle offerings, to the intelligent car of the future. Exclusively, in advance of the world premiere in Detroit, CES visitors can also experience the innovative cockpit of the upcoming new E-Class which is set to herald an all new era in digitalisation – with high-resolution visualisations and animations, touch-sensitive control and also smartphone integration with capacitive aerial coupling and wireless charging. An insight into the future of the User Interface and User Experience Design, meanwhile, comes courtesy of the “Concept Intelligent Aerodynamic Automobile” show car.

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15C1343_054_concept-1280x602“The future belongs to the digital car in which people are the point of focus,” according to Prof. Dr. Thomas Weber, member of the board of Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development. “Unlike any other automotive manufacturer, Mercedes-Benz is making successful inroads into the intelligent networking of the car and the individual living environment of the driver. As part of this, Mercedes me is the interactive interface between people, vehicle and the Mercedes-Benz brand. At the CES we are enabling visitors to experience all of this under the motto ‘It’s all about me’.” click here to read full article…..

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