International Furniture Fair Singapore Pte Ltd today officially unveils a new brand identity for the International Furniture Fair Singapore 2016 / 33rd ASEAN Furniture Show (IFFS/AFS). IFFS 2016 returns to the Singapore EXPO from 10 – 13 March 2016, in conjunction with The Décor Show and furniPRO Asia. The rebranding reflects the show’s continued commitment to promoting design within the furniture industry, and to forging relationships between exhibitors and buyers.

Y6bFSJ9z0XxmL3Ug2ysx6_DgfMtheQF823RQcWdFoF4 xSs8Vv777lleYOj_ZHuBrg-klLsCUPQ62wKpsexe_q0


The new tagline ‘Design, Inspiration, and Trade’ represents IFFS’ mission to be the premier launch platform in Asia for the furniture industry – one that connects the people with trends and innovation, and one that inspires new ideas and fresh business opportunities. Embodying this new direction, the refreshed logo depicts connections, symbolized by diagonal and vertical planes meeting at intersections and joined by triangles that represent IFFS.

qgDyJvVK-1v2GoWiBA5aSWCHPuVjlgAIdXh2lVpZWqU preW08M9nA-f7VPvQ4kHQhqyJoYDXEs5tL_kK-oTaX4


Speaking of the rebrand, Mr. Ernie Koh, Chairman of IFFS Pte Ltd, said, “Good designs stem from inspirational experiences, and a company with a winning product understandably receives positive attention. This, in turn, leads to higher chances of success from a business standpoint. The three elements in the tagline share a synergistic relationship that ultimately promotes a thriving furniture industry. Here, IFFS plays the role as the connector that links ‘design, inspiration and trade’.

OqpCMeQSv2mYmJJiG0EHhwv6gzwCIOTeTudUNDP08es jA38s4gm2Io6gisfCickei576JOcV2oluLU5n6obdg4


New Direction, New Highlights

In line with the show’s new direction, IFFS will introduce several brand new elements to the upcoming edition that promises to create different innovative avenues for exhibitors to engage audiences and showcase their designs, as well as to provide visitors with a visually stimulating and eclectic experience.

2kOiI0wX6FM50aSBpHeX1AL76lhsaTvyoCzFqtCANN4 2IFZfWpIVunyUiGpp1Lw3mBEqttfhymKswj3xPYDYwA


IFFS 2016 boasts of a refreshing hall layout that presents both spatial and experiential elements that are specially crafted to enhance the tradeshow experience. On entering the Design and International Brands Hall (Hall 4), visitors will be greeted by a buzzing Piazza area with activities that celebrate design and innovation, making it an exciting place to kindle new inspiration. Visitors will also be treated to a plethora of creative product displays, including bedroom, living room, dining room, garden and outdoor furniture as well as decorative accessories, as exhibitors showcase the best of the best through various touch points.

iODriuAj28KigDvtCMWtrWqN0JBVcegtJ86Fspq9Cro ckK1DUyD3z-sxJV4uX3dVC104MTAaiuHpYnf2v_96BM


Visitors seeking an engaging experience can also expect to be wowed by a series of innovative structural and interactive displays that are designed specially to invoke inspiration and create conversations. click here to read full article….


Published by


World's Most Stylish Interior & Décor Magazine, Design & Architecture News Platform and Curated Global Community of Design Lovers.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s