IKEA NOVEMBER: INTRODUCING LATTJO PLAY COLLECTION

IKEA LATTJO PLAY COLLECTION TOYS

The IKEA point of view is crystal clear – children are the most important people in the world and home is a great playground. Consequently we’ve made it our mission to make every kid’s personal space as playful as themselves. It doesn’t matter if it’s their own room or a corner of the living room.

IKEA KIDS PLAY COLLECTION IKEA LATTJO PLAY COLLECTION

In the past year, and as a consequence of new research and discoveries, IKEA has learned that play is not only good for children, but just as important for people of all ages. “In our research we’ve seen that half of all adults want to find their inner child and that both children and parents

Want to play more together”, says Maria Thörn, Range Manager at Children’s IKEA. That is also the idea behind the LATTJO collection that has as its single-minded mission to make people play more – together. click here to read full article….

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